Project Two

Jack and Jill of America, Incorporated was seeking an opportunity to share about their new Nickelodeon partnership. Dr. CC provided media relations services devising a press release and strategic advisement on distribution eventually securing a media placement in Essence, the leading source for African American women. Later, Dr. CC secured media placement for the organization’s 46th National Convention in Black Enterprise, as well as improved brand visibility amongst younger demographics to receive placements on Millennial/Gen Z focused sites like Blavity.